Singer Aleksandra Prijović and her husband Filip Živojinović celebrated the seventh birthday of their son Aleksandar with a large, family-oriented party themed around the video game Roblox. Pro-government outlets describe a festively decorated venue, a four-story or multi-tiered cake, and a prominent toy as part of the centerpiece, emphasizing the cheerful atmosphere. They note that Aleksandar, often called Aki, was visibly overjoyed at the celebration, which brought together close family, including his grandmother Borka Mihajlović, who shared an emotional public message. All coverage agrees on the basic facts of who was present, that the child turned seven, that the event was centered on the Roblox theme, and that the celebration took place shortly after the family welcomed a second child.
Shared context across reporting situates the birthday within Prijović’s current life and career moment: she is a highly popular singer whose private milestones are closely followed by the public and entertainment press. The birth of her daughter Arija on September 3 is presented as an important backdrop, with emphasis on the warm relationship developing between Aleksandar and his baby sister. Media accounts frame the event as part of a broader narrative of a young celebrity family expanding and stabilizing, highlighting strong intergenerational ties within the Živojinović–Mihajlović family. The coverage also treats the celebration as a typical example of high-profile Serbian showbiz gatherings, where personal family events double as soft-focus public stories.
Areas of disagreement
Tone and framing. Opposition-aligned sources, when they cover similar celebrity family events, tend to use a more detached or ironic tone, sometimes questioning the newsworthiness of lavish private celebrations, while pro-government media present Aleksandar’s birthday as a purely heartwarming and apolitical story. Pro-government outlets emphasize joy, family unity, and glamorous details like the grand cake and decor, portraying the event as aspirational and uncontroversial. Opposition narratives, by contrast, are more likely to underline the contrast between such showbiz luxury and everyday economic pressures, implicitly challenging the celebratory framing. As a result, pro-government coverage reads as lifestyle entertainment, whereas opposition coverage often carries a subdued note of social critique.
Celebrity–power nexus. Opposition-leaning media often situate Prijović and the Živojinović family within a wider network of entertainment figures seen as close to the establishment, even when individual stories like this birthday do not explicitly reference politics, while pro-government coverage strips away any such context, treating them solely as entertainers. Pro-government portals highlight Prijović’s professional success and motherhood, avoiding any mention of political proximity or elite status. Opposition outlets, when they touch on the family, tend to hint at or directly mention their perceived connections to influential circles, framing even private celebrations as part of a broader ecosystem of regime-friendly celebrities. Thus the same birthday is either presented as a neutral family moment or as one more vignette from a privileged stratum.
Use of privacy and exposure. Pro-government media celebrate the public sharing of intimate family moments, such as the grandmother’s emotional message and details about the children’s relationship, as a way to humanize beloved stars, whereas opposition sources are more likely to question the instrumentalization of children in celebrity branding. In pro-government framing, the openness about Aleksandar’s joy and his bond with Arija reinforces a narrative of wholesome, model parenting and strong family values. Opposition-leaning commentary, where it appears, is more inclined to flag the blurred line between genuine family life and curated publicity, especially when minors are prominently featured. This divide shapes whether the extensive visual and narrative exposure is read as positive transparency or as overexposure.
Socioeconomic subtext. Pro-government outlets present the multi-tiered cake, themed decorations, and overall scale of the party as charming details that showcase creativity and love, avoiding any discussion of cost or inequality, while opposition voices tend to read such excess as a subtle reminder of deep social divides. In pro-government coverage, the spectacle is framed as deserved happiness for a hardworking star, implicitly reinforcing meritocratic and aspirational messages. Opposition perspectives, by contrast, often contextualize similar events against stagnant wages and emigration pressures, implying that such displays normalize unattainable lifestyles for most citizens. This leads to a split between a feel-good entertainment narrative and a more critical, class-conscious reading.
In summary, opposition coverage tends to fold even ostensibly apolitical celebrity family events into a broader critique of privilege, media priorities, and elite–power networks, while pro-government coverage tends to treat Aleksandar’s birthday as a purely joyful, lifestyle-oriented story that highlights family warmth, success, and escapist glamour.
