health
"Cloud skin" sees a search increase of over 870% and is currently the leading makeup trend
Advocating for light and matte makeup, "cloud skin" is set to become the biggest beauty trend in the coming months.

TL;DR
- The 'cloud skin' trend is predicted to be the biggest beauty trend for spring-summer 2026, favoring light and matte makeup.
- Searches for 'cloud skin' have increased by 870%, indicating its growing popularity.
- This trend focuses on achieving a naturally blurred complexion that is versatile for both day and night looks.
- Achieving 'cloud skin' involves preparing the skin with hydrating, lightweight formulas, using blurring bases, skin tints, and matte powders.
- It is recommended to use cream blush and bronzer for a better blend and to mattify only necessary areas like the T-zone to maintain freshness.