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"Cloud skin" sees a search increase of over 870% and is currently the leading makeup trend

Advocating for light and matte makeup, "cloud skin" is set to become the biggest beauty trend in the coming months.

"Cloud skin" sees a search increase of over 870% and is currently the leading makeup trend

TL;DR

  • The 'cloud skin' trend is predicted to be the biggest beauty trend for spring-summer 2026, favoring light and matte makeup.
  • Searches for 'cloud skin' have increased by 870%, indicating its growing popularity.
  • This trend focuses on achieving a naturally blurred complexion that is versatile for both day and night looks.
  • Achieving 'cloud skin' involves preparing the skin with hydrating, lightweight formulas, using blurring bases, skin tints, and matte powders.
  • It is recommended to use cream blush and bronzer for a better blend and to mattify only necessary areas like the T-zone to maintain freshness.