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This Summer's Hit Isn't Orange: The "Hugo Spritz" Cocktail Is Already Winning Palates
Forget orange Aperol. This summer, glasses are being filled with a new favorite: the "Hugo Spritz," a cocktail that is rapidly conquering bars, restaurants, and terraces.
TL;DR
- The Hugo Spritz is projected to be the drink of summer 2026, replacing the Aperol Spritz.
- It is gaining popularity across Europe in various hospitality settings.
- Its appeal lies in being a lighter, sweeter, and more refreshing alternative to Aperol.
- The cocktail is made with elderflower liqueur, prosecco, soda water, fresh mint, and a lime wedge.
- Invented in 2005 by Italian bartender Roland Gruber in South Tyrol, it was initially named 'Otto' before being renamed 'Hugo'.
- Sales of elderflower liqueur have significantly increased, mirroring the cocktail's rising demand.
- Some industry professionals believe the drink might be too sweet and prefer classic bitter aperitifs.
- Despite skepticism, its light, refreshing, and distinct qualities position it as a strong contender for summer popularity.