health
I Visited Every Scandinavian Capital and Discovered Their Best Beauty Brands
A very sleek yet minimalist aesthetic dominates in Scandinavia.
TL;DR
- OLEHENRIKSEN, founded by a Danish cosmetician, is a skincare brand known for cult favorites like Truth Serum and Banana Bright Eye Crème, loved for its textures and colorful packaging.
- CAIA Cosmetics is a makeup brand co-founded by Bianca Ingrosso, popular for its fresh, fun, and modern style, especially its dewy-effect products.
- Maria Nila offers high-quality vegan haircare, optimized for color protection, with sustainability at its core.
- Björn Axén, a significant brand in Scandinavia, supplies the Swedish royal family and offers a range of styling and treatment products.
- MANTLE is a skincare brand combining Scandinavian minimalism with innovation, focusing on biomimetic ingredients and strengthening the skin barrier.
- Sachajuan, developed in Sweden, uses a bioscientific approach for hair care, featuring its signature Ocean Silk Complex.
- Verso is another minimalist yet effective skincare brand, known for its Vitamin A-based innovations like the NEAR 1 molecule.