health
The Most Important Question for Every Parent: Do You (Still) Know How to Play?
It's already late autumn afternoon, streetlights are turning on, and a cold wind blows leaves down the street. You've worked late, picked up the kids from ballet, tennis, or English, and can't wait to get home together, do a few chores as you do every day after work, sit in your favorite armchair, and watch your favorite series while the children play in their room.

TL;DR
- Play is essential for child development, creating lasting memories, boosting self-confidence, and fostering connection.
- IKEA research shows a desire from both children and parents for more playtime.
- The SANDLÖPARE collection transforms homes into an African savanna adventure, featuring endangered species.
- IKEA supports nature conservation through initiatives like donating to wildlife protection with each plush toy purchase.
- Playtime can be a way to contribute to the protection of our planet.