tech
James Bond Drives a Chinese Car
BEIJING – Chinese electric vehicle manufacturer BYD has attracted widespread international attention after launching a new advertising campaign for its premium brand 'Denza,' featuring British actor Daniel Craig, known for his role as British agent 007 James Bond.
TL;DR
- BYD, a Chinese electric vehicle manufacturer, has launched a new advertising campaign for its premium brand 'Denza.'
- The campaign features British actor Daniel Craig, famous for his role as James Bond.
- This initiative is part of BYD's global strategy to expand into European and other Western markets.
- The campaign has received mixed reactions online, with some surprised by a 'James Bond' actor promoting a Chinese car, while others see it as an effective marketing move.
- Industry analysts suggest this strategy aims to build trust and improve the image of Chinese brands abroad.
- BYD surpassed Tesla in 2025 to become the world's largest seller of electric vehicles, with approximately 2.26 million cars sold.
- Traditionally, James Bond is associated with British luxury sports cars like Aston Martin.