Seven out of ten people in Serbia have lunch with their household daily: what still brings us together at the table?
IKEA research on cooking and dining shows that a shared meal remains a moment when we sit down to talk, recount the day, and share small, everyday moments with loved ones.
TL;DR
- 70% of people in Serbia eat at the dining table, and 77% dine with household members daily, contrasting with global trends where less than half eat at a table.
- Shared meals in Serbia are a primary time for conversation, sharing stories, planning, and making life decisions.
- Globally, only 7% of households have a 'no devices at the table' rule, while many eat while watching TV.
- In Serbia, meal duration averages around 22 minutes, but taste remains the most important factor for 70% of people.
- Cooking is associated with positive emotions for over half of people, and for about 15% globally, it's a 'language of love'.
- IKEA designs kitchens to be functional, durable, and adaptable to real-life routines, emphasizing that a good kitchen is one where people want to spend time.