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A Woman from Čačak Turned Her Hobby into a Successful Business
Nevena Jelikić from Čačak, who has been making decorative candles for five years, demonstrates how a hobby can grow into a business through her personal example. It all started spontaneously out of a love for unique items and without any major ambitions, but now it is a truly successful family story.
TL;DR
- Nevena Jelikić started making decorative candles as a hobby five years ago.
- The business grew organically through word-of-mouth referrals.
- Nevena also creates decorations from plaster and clay, including holiday figures.
- Her husband, Dejan, assists with physical tasks and deliveries.
- Customer loyalty and the uniqueness of each piece are valued more than profit.
- The process involves ideation, material selection, molding, and decorative finishing.
- Milica Maksimović was inspired by Nevena and also entered the craft business, specializing in plaster figures.
- Both artisans emphasize that limitations only exist where imagination ends.