economy
Belgrade in the Spotlight of the Global Congress Industry at IMEX 2026 Fair
The Tourist Organization of Belgrade (TOB) participated in the prestigious congress industry fair IMEX 2026 in Frankfurt, where the Serbian capital once again confirmed its status as a leading destination for business tourism in this part of Europe. The focus of this year's participation was the intensive promotion of the upcoming specialized exhibition Expo 2027, a project of national importance that will place Belgrade at the epicenter of global events.
TL;DR
- Belgrade was presented as a leading business tourism destination at the IMEX 2026 fair in Frankfurt.
- The presentation highlighted Belgrade's modern congress and hotel capacities, Sava Centar, Air Serbia's flight network, cultural content, gastronomy, and nightlife.
- A key focus was the promotion of the upcoming Expo 2027, a project of national significance.
- TOB, as a long-time member of the International Congress and Convention Association, participated in associated meetings and events.
- IMEX 2026 is a major global fair for the MICE industry, connecting event organizers with destinations and companies worldwide.
- Belgrade's presentation included national stand participation with the Tourist Organization of Serbia, Air Serbia, Sava Centar, and other industry representatives.