tech
Nobody Will Force You to Stay on a Site: Google Introduces Strict Rules for Sites Doing This Annoying Thing
Google has announced harsh penalties for websites that use tricks to keep users on their pages. This practice, known as 'back button hijacking,' will be strictly penalized starting June 15 this year. Sites that continue such behavior could be ranked lower or completely removed from search results.
TL;DR
- Google will penalize websites using 'back button hijacking' from June 15.
- This tactic prevents users from returning to previous pages, trapping them or showing unwanted ads.
- Offending sites may face lower search rankings or complete removal from results.
- Google states these tricks disrupt user journeys, cause frustration, and erode trust.
- Websites must avoid techniques that insert fake pages into browsing history or hinder navigation.
- Corrective measures involve reviewing code to ensure a one-click return to the previous page.