economy
Consumers in Serbia Don't Trust Discounts
Sneakers that cost 8,000 dinars in the spring, a few days before the start of seasonal sales, increased in price to 11,000 dinars, and then during the "big sale" were advertised with a 30 percent discount and sold for 7,700 dinars. The buyer gets the impression that they have made a huge saving, even though the product is practically paid for at a price almost the same as before the sale. It is precisely such situations that have led to consumers trusting advertisements about "spectacular discounts" less and less.
TL;DR
- Consumers in Serbia and Europe have lost trust in advertised discounts due to practices of artificially raising prices before sales.
- New regulations in Serbia, aligned with EU directives, mandate that advertised discounts must be based on the lowest price offered in the last 30 days.
- This rule change aims to prevent misleading pricing and ensure consumers get actual savings.
- Similar concerns and regulatory changes have been observed in countries like Germany, France, Italy, Croatia, and Slovenia.
- The EU's Court of Justice has clarified that discount percentages must be calculated based on the lowest price from the last 30 days, not arbitrary pre-sale prices.