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An Evening on Dorćol Worth Talking About: IQOS x Artez Project Delights Belgrade Residents
A beautiful spring evening in the heart of the city, great music, and a packed Dorćol pub were the perfect setting for the Belgrade stop of a project that has stirred the art scene. After starting in Kragujevac, a city whose DNA has been marked by the automotive industry for decades, the IQOS x Artez project arrived before the Belgrade audience, bringing a deeper message about sustainability, time, and resources.
TL;DR
- The IQOS x Artez project, previously launched in Kragujevac, made its Belgrade stop in Dorćol.
- The project's theme revolves around sustainability, time, and resources, reinterpreting the concept of speed through art.
- Artist Artez created a monumental 'BG' sign sculpture using parts from old cars, showcasing circular economy principles.
- A limited edition merchandise collection, inspired by the project's visual identity, was available for purchase.
- Artez personalized clothing items on-site for attendees.
- The project aims to transform familiar experiences into more conscious and responsible ones, aligning with IQOS's philosophy.
- Following Belgrade, the project moved to Niš, with each city offering a unique context for the theme of speed.