New campaign on Serbian mountains: "Helmet always"

The Traffic Police Administration of the Ministry of Internal Affairs and the Road Traffic Safety Agency today launched the campaign "Helmet Always - On the Slope and On the Road" on Zlatibor to raise awareness among children and parents about the importance of safe participation in traffic.

New campaign on Serbian mountains: "Helmet always"

TL;DR

  • A campaign titled "Helmet Always - On the Slope and On the Road" has been launched by the Traffic Police Administration and the Road Traffic Safety Agency.
  • The campaign's goal is to raise awareness among children and parents about the importance of safe traffic participation.
  • It draws an analogy between using helmets on ski slopes and when riding bicycles or scooters.
  • While helmets are legally required for children on ski slopes, they are not for young cyclists and scooter riders, necessitating this awareness campaign.
  • The initiative aims to instill the habit of wearing helmets from an early age as a moral obligation to save lives.
  • Children can only ride electric scooters from the age of 14, with mandatory helmet use.
  • The campaign aims to educate children about their vulnerability in traffic and parents about their responsibility for child safety.
  • Between 10 to 15 children die in traffic accidents annually.
  • Manuals have been prepared for parents.
  • The next campaign event is scheduled for February 21st on Kopaonik.