economy
New Rules of the Labor Market: What Does the Job Employees Want Look Like?
The Serbian labor market has undergone a major transformation in recent years. A good salary is no longer the only criterion when choosing a job, as employees today increasingly seek stability, development opportunities, additional benefits, and a balance between private and professional life.
TL;DR
- Employees increasingly value stability, development, benefits, and work-life balance over salary alone.
- Lidl Srbija is recognized for investing in employee conditions and satisfaction.
- Lidl Srbija has increased wages for sales associates by up to 23% annually (Jan 2025-Jan 2026).
- Benefits include free private health insurance, systematic annual check-ups, and access to an Employee Assistance Program (EAP).
- Family and budget support includes shopping cards, New Year gifts, school supply vouchers, baby gifts, and a day off for parents of first-graders.
- Employees receive a minimum of 24 annual vacation days, with potential increases over time.
- Lidl Srbija has held the 'Top Employer' certification for six consecutive years, highlighting employee development, talent attraction, onboarding, and organizational culture.
- The company also holds the Employer Partner certificate for its HR practices and career development.