Have You Heard of Phygital? It's a Sport Where Gamers Also Have to Hit the Field
After the grand opening that turned Bar into a global technology hub, the Montenegro Future Festival became a platform for presenting today's most modern sports disciplines. During the media day, Dan Merkli, head of the WPC organization, explained the concept of phygital sports in detail as a response to the contemporary challenges of the digital age. This competition format is not just a passing trend but a profound transformation that requires players to be equally effective in a virtual simulator and on a real sports field. The essence of phygital lies in a hybrid model where teams first play a match in a digital environment and then immediately take to the field to finish what they started with physical play, with points from both segments adding up to the final result.
