economy
December 29, 2025
Znate li ko su "Srebrni potrošači"? Sve više pričaju o njima, a evo zašto su toliko važni
Potrošači stariji od 50 godina danas postaju jedan od ključnih faktora rasta potrošnje i investicionih prilika u razvijenim ekonomijama, pre svega u Velikoj Britaniji, ukazuju investitori i tržišni analitičari.
TL;DR
- Consumers over 50 are becoming a key factor for spending and investment growth in developed economies, particularly the UK.
- This demographic, known as 'Silver Spenders,' possesses growing wealth and asset control, making them more influential than younger generations in certain market segments.
- A significant portion of those over 50 have paid-off mortgages, stable incomes, and accumulated assets, contributing to their high spending capacity.
- Wealthier individuals within this age group are showing increased interest in luxury products, sophisticated wealth management services, private insurance, and personalized financial advice.
- Companies in insurance, private banking, wealth management, and experience-based consumption (travel, gastronomy) are focusing on this demographic.
- Older consumers are increasingly seeking products and services with a clear story, identity, and added value, beyond just financial returns.
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