tech
February 25, 2026
"Surfer" or "Sweetie": Alexa Gets a Personality Style That Will Either Delight or Annoy You
Amazon has just launched three brand new communication styles for its AI assistant Alexa+, allowing users to choose between three drastically different personalities.
TL;DR
- Amazon has introduced three new personality styles for Alexa+: Brief, Chill, and Sweet.
- The Chill mode sounds like a stereotypical surfer, while Sweet is highly energetic and cheerful.
- Brief mode eliminates pleasantries and gets straight to the point.
- These personalities are based on five key metrics: expressiveness, emotional openness, formality, directness, and humor.
- Amazon plans to introduce more personality combinations in the future.
- Users can change Alexa's personality via voice command or the app.
- This move aims to make Alexa a digital companion with a distinct character, moving away from robotic interactions.
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