economy

January 30, 2026

Srpska planina premašila sva očekivanja: Za samo 365 dana ostvareno preko milion noćenja, sami vrh turizma

Čajetina - Zlatibor je tokom 2025. godine potvrdio status jedne od najjačih turističkih destinacija u Srbiji, ostvarivši više od 1,29 miliona noćenja i snažan rast u svim ključnim pokazateljima turističkog prometa.

Srpska planina premašila sva očekivanja: Za samo 365 dana ostvareno preko milion noćenja, sami vrh turizma

TL;DR

  • Zlatibor recorded 1,291,224 overnight stays in 2025, a 6% increase year-over-year.
  • Total arrivals reached 456,102, an increase of nearly 8%.
  • Domestic tourists accounted for 61.3% of stays, while foreign tourists made up 38.7%.
  • The number of overnight stays by foreign tourists grew by over 24%.
  • Top international markets include Bosnia and Herzegovina, Montenegro, North Macedonia, China, and Russia.
  • The growth is a result of continuous promotion, improved tourism content, infrastructure development, and investments.
  • Zlatibor is positioned as a stable and attractive year-round tourist center in Serbia.

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