economy
March 11, 2026
A couple from Kraljevo delights Serbia with their kajmak and cheese: Their beginning was modest, and now...
The Janić couple from Žiča near Kraljevo has been processing milk into kajmak and cheese for ten years. They started modestly, and today their products reach all parts of the country.
TL;DR
- The Janić couple has been producing kajmak and cheese for ten years, starting modestly and now supplying products nationwide.
- They use a traditional process for kajmak and cheese, involving pasteurization and adding rennet for cheese.
- The couple, Ljupka (economist) and Momčilo (car mechanic), are involved in production and distribution respectively, with three employees and help from their children.
- They process 700 liters of milk daily, with about 250 liters coming from their own 12 cows and the rest from three suppliers.
- The Janići own 8 hectares of land and rent another 8 hectares for feed for their livestock.
- They recommend controlling the entire production chain due to market unpredictability and emphasize building their own brand.
- Challenges include finding labor and sufficient land for expansion.
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