economy
April 15, 2026
Why does the same BYD model cost 115,000 euros in Europe and 33,500 euros in China?
While in China this electric 'shooting brake' costs 269,800 yuan, or about 33,500 euros, in Europe it starts at around 115,000 euros.
TL;DR
- The BYD Denza Z9 GT electric car costs around 115,000 euros in Europe, compared to approximately 33,500 euros in China.
- The significant price difference is attributed to a strategic decision by BYD to position the Denza Z9 GT as a premium competitor in the European market.
- Factors like EU tariffs (27%), transportation, homologation, and adaptation costs are considered, but do not fully explain the price gap.
- BYD aims to compete with luxury models like the Porsche Panamera, signaling a shift from lower and mid-range segments to the premium class.
- The high price is intended to convey exclusivity and generate revenue for infrastructure, sales network development, and marketing, including a campaign featuring Daniel Craig.
- Entering the premium segment is challenging, as demonstrated by the difficulties even established brands like Lexus have faced in gaining traction with European customers in this price range.