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February 7, 2026

Sarajevo ’84: The Iconic Olympic Posters Celebrated Today by MoMA in New York

New York's MoMA recalls the iconic posters of the Sarajevo '84 Winter Olympics – a visual identity that celebrated optimism, art, and unity.

Sarajevo ’84: The Iconic Olympic Posters Celebrated Today by MoMA in New York

TL;DR

  • MoMA in New York is highlighting the posters from the Sarajevo '84 Winter Olympics.
  • The visual identity of the Sarajevo '84 Olympics celebrated optimism, art, and unity.
  • These posters are recognized for their cultural and artistic significance.