economy
December 22, 2025
Купци избегавају биљне замене за месо
Компанија „Beyond Meat”, најпознатији произвођач биљних замена за месо, налази се у озбиљним проблемима. Адвокатска канцеларија истражује наводне рачуноводствене неправилности, а након масовног отписа и слабих кварталних резултата, цена акција пала је на нови м инимум. Ни будућност не изгледа добро, пише специјализовани аграрни портал „Агрархојте”.
TL;DR
- Beyond Meat is under investigation for alleged accounting irregularities.
- The company reported significant financial losses and a sharp decline in stock price.
- Third-quarter revenue dropped by 13.3%, and operating loss increased substantially.
- Changes in consumer preferences, favoring fresh, minimally processed foods, are negatively impacting demand for plant-based meat alternatives.
- Beyond Meat is losing shelf space in US stores and facing order reductions from fast-food sectors.
- China is identified as a potential growth market for plant-based proteins due to its large population and sustainability objectives.
- High prices of imported plant-based products like Beyond Meat remain a significant barrier compared to conventional meat and local alternatives.
- The growth of vegan and vegetarian restaurants is noted, but smaller, independent establishments and affordable options are key drivers.
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