tech
Ford odustaje od električnog F-150 Lightning modela: Veliki plan se nije isplatio
Ford je odlučio da obustavi proizvodnju potpuno električnog modela F-150 Lightning, svog najpoznatijeg električnog pikapa. Kompanija sada menja pravac i fokus stavlja na hibridna vozila i manja, povoljnija električna rešenja.
TL;DR
- Ford is stopping production of the F-150 Lightning electric pickup.
- The F-150 Lightning was a technological success but a financial failure, with Ford losing money on each vehicle.
- Customers want the benefits of electrification but not the high cost of large electric pickups.
- The F-150 Lightning's price increased significantly from its initial announcement, deterring buyers.
- Ford plans to introduce a plug-in hybrid F-150 and smaller, cheaper electric vehicles, including a new electric pickup around $30,000.