tourism

January 31, 2026

Ima li mu ko ravan, Zlatibor premašio sva očekivanja: Za samo 365 dana ostvareno preko milion noćenj

Zlatibor je tokom 2025. godine potvrdio status jedne od najjačih turističkih destinacija u Srbiji, ostvarivši više od 1,29 miliona noćenja i snažan rast u svim ključnim pokazateljima turističkog prometa.

Ima li mu ko ravan, Zlatibor premašio sva očekivanja: Za samo 365 dana ostvareno preko milion noćenj

TL;DR

  • Zlatibor recorded 1,291,224 overnights in 2025, a 6% increase from the previous year.
  • It ranks as the second-most visited tourist destination in Serbia, following Belgrade.
  • Total arrivals increased by nearly 8% to 456,102.
  • Domestic tourists account for 61.3% of visitors, while foreign tourists make up 38.7%.
  • Overnights from foreign tourists increased by over 24%.
  • Top international markets include Bosnia and Herzegovina, Montenegro, North Macedonia, China, and the Russian Federation.
  • The growth is attributed to destination promotion, improved tourist offerings, infrastructure development, and public-private partnerships.

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