tech
February 2, 2026
ИТАЛИЈАНСКА СТРАСТ КОЈА НЕ БЛЕДИ: Нова кампања за „The One” запалила друштвене мреже
Ако је неко докторирао на теми медитеранске заводљивости, то су Доменико Долче и Стефано Габана. Нова рекламна кампања за њихов култни мирис није само промоција парфема, то је кинематографско искуство које је за мање од 24 сата „подигло температуру” на глобалном нивоу и подсетило нас зашто овај бренд влада светом луксуза.
TL;DR
- The new advertising campaign for Dolce & Gabbana's iconic fragrance is described as a cinematic experience that has become globally popular.
- The campaign uses high-contrast black and white shots with warm golden tones, set in a baroque villa by the sea, embodying "sprezzatura" or effortless Italian elegance.
- While previous campaigns featured Scarlett Johansson and Matthew McConaughey, this one introduces new faces while maintaining classic sex appeal.
- The chemistry between the protagonists has led to social media buzz calling it the 'hottest ad of the decade', focusing on close-ups, touch, and intense gazes.
- The direction is attributed to a major fashion photography figure, using a 'grainy film' technique for a 1960s retro-chic look.
- The designers aimed to capture a timeless moment and a scent that lingers, embodying the essence of 'The One' perfume for both men and women.
- The campaign's virality is also due to its sensual soundtrack, a cover of a classic Italian canzone, which rhythmically complements the actors' movements.
- The campaign launched with the hashtag #TheONE DG, and influencers on TikTok and Instagram are recreating its atmosphere.
- Marketing experts predict this campaign will drive the perfume's highest sales in the last five years.