tech
May 1, 2026
New Map of Europe Published, Concerns Young People: Serbia in 4th Place, Neighbors Macedonians Better Than Us
The use of social media among young adults (aged 16 to 29) in Europe is nearing saturation, with many countries approaching universal adoption.
TL;DR
- Social media use among young adults (16-29) in Europe is nearing saturation, with many countries close to universal adoption.
- Cyprus and North Macedonia have the highest rates of social media use among young people in Europe.
- Germany and Italy have significantly lower adoption rates compared to other European countries.
- Stricter privacy norms like GDPR may contribute to cautious online presence in Germany.
- Stronger offline social life in Italy could be a reason for lower social media usage.
- High social media use in Balkan countries is partly linked to emigration, facilitating communication with family abroad.
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