health
March 19, 2026
The Most Popular Perfumes Right Now
With a 175% increase in online searches, this perfume trend is currently the most popular.
TL;DR
- Online searches for solid perfumes have increased by 175%, making them a dominant trend.
- Solid perfumes are alcohol-free, often formulated with waxes or oils, which allows for better skin adherence and longer-lasting scent.
- Their alcohol-free nature makes them suitable for sensitive skin and less prone to causing sun-induced pigmentation.
- Solid perfumes are practical due to their compact size, making them easy to carry for reapplication throughout the day.
- Brands like Sol de Janeiro, Dior, Glossier, Chloé, and Diptyque are actively participating in this trend with their own solid perfume offerings.
- Layering and solid perfumes appeal to Generation Z's desire for experimentation and self-expression.