economy

January 27, 2026

Suptilno „kraduckanje“ na gramima i kvalitetu

Sve češće se dešava da proizvođači smanjuju količinu proizvoda u pakovanju, zadržavaju ili povećavaju cenu, a ne menjaju izgled ambalaže.

Suptilno „kraduckanje“ na gramima i kvalitetu

TL;DR

  • Manufacturers are reducing product quantities while maintaining or increasing prices and keeping packaging the same.
  • Consumer organizations consider this practice unfair to consumers.
  • The "Efektiva" Association highlights that this is an unfair business practice punishable by law, but market inspection is not enforcing the Consumer Protection Law.
  • Article 18 of the Consumer Protection Law defines unfair business practices as misleading consumers into making economic decisions they wouldn't otherwise make.
  • The term 'shrinkflation' became prominent during the pandemic due to constant changes in product quantities and prices.
  • In Serbia, product quantity changes are sometimes masked by altering units of measurement (e.g., writing kilograms instead of liters for yogurt).
  • Consumers in Serbia are less likely to protest small price increases compared to consumers in Germany, where awareness is higher.
  • The association proposed that sellers be obligated to indicate quantity changes, but this was not accepted by the Ministry of Trade.

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