tech

April 29, 2026

Generation Z doesn't perceive AI as you think: between daily use and mistrust

There is a common perception that members of Generation Z live their lives scrolling, algorithms, and apps, and that they rely heavily on artificial intelligence. However, it is paradoxical that although almost 80% of young people use AI daily, only a small percentage claim that they would truly miss it if it suddenly disappeared.

Generation Z doesn't perceive AI as you think: between daily use and mistrust

TL;DR

  • Generation Z uses AI tools daily, with nearly 80% engaging with AI regularly.
  • Paradoxically, only a small percentage of Gen Z claims they would miss AI if it disappeared.
  • A panel titled 'Tool, Toy, or Trojan Horse? Generation Z's Perspective on AI' will be held at the Days of Communication in Rovinj on May 8, 2026.
  • The panel will present findings from the first regional study on Gen Z's attitudes towards AI in the Adria region, conducted by McCann Beograd and UM Beograd.
  • The discussion will explore the future of communication, brands, and authenticity in an automating world, focusing on Gen Z's complex relationship with AI.
  • Panelists will discuss stereotypes, how Gen Z uses AI, their experimentation, skepticism, and trust boundaries.
  • Insights from the panel will be relevant and useful for brands navigating the AI landscape.

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