economy

February 7, 2026

Efektiva Calls for Delez Boycott

Consumer association Efektiva calls for a new boycott of the Delez trade chain. The call follows news that Delez sued the state over a margin decree.

Efektiva Calls for Delez Boycott

TL;DR

  • Efektiva, a consumer association, calls for a new boycott of the Delez trade chain.
  • The call comes after Delez sued the state regarding a decree on profit margins.
  • Delez is Serbia's largest retailer, with the most stores and highest revenues.
  • The boycott is a continuation of last year's efforts for lower food prices in Serbia.
  • Delez is perceived by consumers as influential in general price formation and is under investigation by the Competition Protection Commission for suspected price-fixing.
  • The lawsuit against the state is seen as a lawsuit against Serbian citizens.
  • Delez reportedly operated with a 46% gross margin in 2023-2024, making a net profit of approximately 130 million euros.

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