economy

January 21, 2026

Milka čokolada proglašena za prevaru godine

Hamburški centar za potrošače proglasio je Milkinu alpsku mlečnu čokoladu za najveću prevaru sa ambalažom u 2025. godini. Za ovu titulu glasalo je čak 66,7% učesnika, odnosno dve trećine glasača.

Milka čokolada proglašena za prevaru godine

TL;DR

  • Milka's Alpine Milk Chocolate was named 'Packaging Trick of the Year' by the Hamburg Consumer Centre.
  • The award was given because the package size decreased from 100g to 90g, the chocolate thickness was reduced, and the price increased by 48%.
  • Two-thirds of participants voted for Milka, marking a record difference in the voting history of the Consumer Centre's poll.
  • A lawsuit has been filed against Milka at the regional court in Bremen.
  • Other products nominated for deceptive packaging in 2025 include Dr. Oetker, Kolnov, Jacobs, and Knorr.
  • Last year, 77 cases of deceptive packaging were registered with an average hidden price increase of 28.4%.

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