economy
April 14, 2026
A New German Supermarket Chain is Coming to Serbia: Here's Where It's Opening Its First Store
The German home and garden retail chain Hornbach continues its preparations for entering the Serbian market, with the first concrete steps already visible through an urban planning project recently presented on the City of Subotica website.
TL;DR
- Hornbach, a German home and garden retailer, is preparing to enter the Serbian market.
- Subotica is a potential first location for one of Hornbach's large retail centers.
- The planned facility in Subotica will be located on a 47,600 square meter plot and will include a retail building, warehouse, drive-in zone, and parking.
- The total gross developed construction area is approximately 16,485 square meters, with 277 parking spaces planned.
- The opening of the first centers is not expected before the end of 2027.