tech
February 14, 2026
Why Technology Makes Us More Superficial: Veselin Jevrosimović's Warning to the Business World
The publication of Veselin Jevrosimović, founder and president of Comtrade Group, on LinkedIn opened an uncomfortable but important question for the business world: does technological progress weaken the cognitive abilities of new generations in the long run, and what are the consequences for the labor market, productivity, and innovation? His message hit a nerve in contemporary society, where knowledge is measured by the speed of access to information, not by the depth of understanding.
TL;DR
- Technological progress may be weakening cognitive abilities and depth of understanding in new generations.
- Constant digital distractions lead to superficial knowledge and reduced ability for long-term planning and complex problem-solving.
- Neuroscience and international assessments indicate a decline in cognitive development and critical thinking skills among youth.
- The way of learning, dominated by screens and fragmented reading, is a key factor, not a reduction in education.
- Businesses face consequences including higher training costs, increased need for mentoring, and potential weakening of innovation potential.
- Technology should be a tool, not a replacement for deep thinking, focus, and analytical skills.
- The real competitive advantage lies in the ability to think slower, deeper, and more responsibly.
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