economy
January 14, 2026
Ko vodi, a ko gubi turiste u 2025?
Dok Hrvatska i Slovenija beleže rast noćenja i produženje turističke sezone, Srbija se suočava sa stagnacijom, a Crna Gora ostaje snažno oslonjena na letnje mesece.
TL;DR
- Croatia is the leading tourist destination in the region, with over 110 million overnight stays and nearly 19 million arrivals by the end of September 2025.
- Croatia's growth is attributed to stable demand from foreign guests and an increase in domestic overnight stays during the shoulder seasons.
- Slovenia recorded around 6.9 million overnight stays in the first six months of 2025, an 8% increase, driven by international guests and a diversified tourism offer.
- Serbia is experiencing stagnation with a slight decline in overnight stays, particularly among domestic tourists.
- Montenegro remains a summer tourism hotspot but shows strong seasonality, with a decline in off-season months compared to the previous year.
- Key challenges for regional tourism in 2026 will include seasonality, competitiveness, and diversification of offers.
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