economy
March 4, 2026
Trust is a key institution in insurance
Trust is a key institution in insurance and will remain a pillar of the contractual relationship regardless of the changes that the future brings, stated Milo Marković, Member of the Management Board of Dunav Osiguranje Company, at the panel "Who Insures the Future" within the 33rd Kopaonik Business Forum, which was held from March 1st to 4th.
TL;DR
- Trust will remain a fundamental pillar of contractual relationships in insurance.
- Building trust in the Serbian population is a gradual but steady success.
- Insurance companies must adapt to future challenges including climate change, demographics, technology, and geopolitics.
- The role of artificial intelligence and future purchasing models for insurance were discussed.
- The 33rd Kopaonik Business Forum gathered over 1,500 business, academic, and governmental representatives.
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