economy
February 11, 2026
BIG CUT AT "HEINEKEN": 6,000 workers will lose their jobs
This shows that the industry is facing difficult conditions!
TL;DR
- Heineken plans to cut up to 6,000 jobs globally in the next two years.
- The reason for the job cuts is a decline in beer demand and lowered profit expectations for 2026.
- This measure is part of a new strategy aimed at achieving growth with fewer resources and significant savings by 2030.
- The company's beer sales have decreased, with a notable drop in Europe.
- Critics argue that companies like Heineken resort to layoffs when profits fall, while management retains high salaries.
- Factors contributing to weak consumption include inflation, economic pressures, poor weather, and a decline in interest in alcoholic beverages among young people, influenced by social media trends.
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