sports
March 11, 2026
The Biggest 'Open Secret' of the Oscars: The Best Films Rarely Win, and Here's Why
The Oscars do not necessarily reward the best films, but the best marketing campaigns.
TL;DR
- The Oscars do not necessarily reward the best films.
- The awards often go to films with the most effective marketing campaigns.
- Aggressive and even 'dirty' marketing tactics have been employed, especially since the Harvey Weinstein era.
- A video is available to explore the history of Oscar marketing campaigns.
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