tech
February 11, 2026
Scientists say turn off this phone feature: It lasts half a second, but makes us spend more money
If I looked at my phone every time it rang or vibrated, I probably wouldn't take my eyes off the screen.
TL;DR
- Companies use specific vibrating notifications to increase consumer spending.
- Vibrations can increase the likelihood of adding items to a cart by 3-18%.
- The ideal "reward" vibration lasts approximately 400 milliseconds.
- Consumers perceive these vibrations as a small reward, enhancing their effectiveness.
- This tactic is significant for mobile commerce and impulse buying.
- Recommendations include turning off vibrations in certain apps and being mindful of impulsive spending.