economy
March 16, 2026
Big changes in stores in Serbia: Retailers must display 'old price' differently
Major changes are being prepared in Serbia regarding how prices and discounts are displayed in stores, and new rules are expected to improve consumer protection and prevent price manipulation.
TL;DR
- Serbia is adopting new laws to change how prices and discounts are displayed in stores.
- These changes align Serbian legislation with EU consumer protection rules.
- Retailers must now show the lowest previous price when advertising a discount.
- This new rule prevents stores from artificially increasing prices before sales.
- The goal is to provide consumers with a true reflection of discounts and prevent misleading advertising.
- These changes are expected to increase consumer trust and create fairer market conditions.