economy

January 23, 2026

„Ko ima moć on određuje pravila igre“: Zašto su cene mleka u marketima i do 118 dinara više nego u otkupu?

Dok pojedini domaći proizvođači, zbog viškova na tržištu, prosipaju mleko koje ne mogu da prodaju, potrošači u prodavnicama i dalje plaćaju skoro 148 dinara za litar, a razlika između otkupne i maloprodajne cene mleka ide i do 118 dinara.

„Ko ima moć on određuje pravila igre“: Zašto su cene mleka u marketima i do 118 dinara više nego u otkupu?

TL;DR

  • Serbian dairy farmers are dumping milk due to market surpluses, partly caused by European imports.
  • Consumers pay high prices for milk (around 148 dinars/liter) while farmers receive low prices (30-55 dinars/liter).
  • The difference between farm-gate and retail prices can be up to 118 dinars per liter.
  • Professor Vlade Zarić attributes these issues to Serbia's small market size and free trade agreements with the EU.
  • Retailers are described as having near-monopolistic power, dictating prices to consumers.
  • Attempts to control prices through margin limits are not beneficial for small producers.
  • Zarić suggests integrated supply chains as a solution, but large players are unwilling.
  • Retailers exploit their dominant position, taking margins from both producers and consumers.
  • The demand for milk is relatively inelastic, meaning price changes have little impact on consumption.
  • There is no quick solution, and measures like prelevmani (levies) are not considered viable.

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