economy
February 15, 2026
Why Gen Z is Abandoning Vegas
Las Vegas, once the capital of entertainment and luxury, is experiencing a significant drop in visits. The reason is not an economic crisis, but an entirely new generation of tourists.
TL;DR
- Las Vegas is seeing a drop in visitors, with 35.4 million in 2025 compared to 41.7 million in 2024.
- Generation Z's spending habits differ from previous generations, impacting the traditional Las Vegas business model.
- Gen Z prioritizes meaningful experiences, price transparency, and digital entertainment over traditional luxury goods and physical travel to Vegas.
- The online gambling sector is expected to nearly double between 2024 and 2030, offering an accessible alternative to physical casinos.
- Gen Z prefers spending on food festivals, solo travel, spa days, and shared moments over expensive entry fees and the 'bombardment' of small costs in Vegas.
- MGM Resorts acknowledges losing control of their narrative due to perceptions of overpricing.
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