economy

January 12, 2026

Hrvati prodali svoj čuveni brend: Postoji i u centru Beograda, a evo šta nas čeka

Muzej iluzija, globalni lanac osnovan u Zagrebu, dobio je novog vlasnika nakon to je američka firma Brightwood Capital Advisors postala većinski investitor

Hrvati prodali svoj čuveni brend: Postoji i u centru Beograda, a evo šta nas čeka

TL;DR

  • Muzej iluzija, a global chain founded in Zagreb, has a new majority owner, Brightwood Capital Advisors.
  • The investment aims to provide capital for further international expansion and infrastructure strengthening.
  • Funds will be directed towards expanding the museum network, improving operations and marketing, and long-term global stability.
  • The company operates nearly 70 locations in 27 countries, making it the largest private museum chain of its kind globally.
  • The previous owner, Invera Equity Partners, will retain a minority stake.
  • New openings are planned for 2026 in Europe and the USA, including Sacramento, London, Birmingham, Miami, and San Francisco.

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