economy

January 11, 2026

PET EVRA PO OSOBI Popularan trgovački lanac naplaćuje ulazak u prodavnicu

Jedan zanimljiv primer dolazi iz tradicionalne prodavnice delikatesa Queviures Mrria u Barseloni, koja je zbog sve čećih gužvi odlučila da povuče nesvakidanji potez.

TL;DR

  • Queviures Múrria, a Barcelona deli founded in 1898, struggled with tourists photographing its premises without buying.
  • A sign was posted charging 5 euros for visitors who only wanted to look and take pictures.
  • The sign was intended to encourage purchases and reduce non-buying visitors.
  • The tactic, originally a joke, successfully increased sales and decreased crowds.
  • No one has actually been charged the fee; the sign itself changed visitor behavior.
  • This demonstrates a creative response by small businesses to mass tourism challenges.

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