economy
January 28, 2026
Београд постаје центар европског туризма
Србија ће бити домаћин 113. Генералне скупштине Европске туристичке комисије (ЕТЦ) и седнице Борда директора ЕТЦ-а у мају 2027. године у Београду, саопштила је Туристичка организација Србије (ТОС).
TL;DR
- Serbia will host the 113th General Assembly of the European Travel Commission (ETC) and the ETC Board of Directors meeting in Belgrade in May 2027.
- The event will coincide with the beginning of the specialized exhibition "Expo 2027".
- The bid was officially submitted by Marija Labović, director of the Tourism Organization of Serbia and a member of the ETC Board.
- Discussions during the ETC Board meeting included the first Sustainable Development Strategy for Tourism and current challenges in European destinations.
- There was a call to increase the budget for tourism promotion, especially for distant markets, due to complex geopolitical circumstances.
- A workshop on branding Europe as a tourist destination was also attended, focusing on joint promotion and international positioning.
- The ETC comprises 36 national tourism organizations aiming to promote Europe in markets like China, the USA, Canada, and Brazil.
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