tech
January 29, 2026
TikTok u SAD-u u haosu
Prema podacima kompanije Sensor Tower, broj deinstalacija porastao je za skoro 150 odsto u prvih pet dana nakon zaključenja posla.
TL;DR
- TikTok uninstalls in the US rose by almost 150% in the five days after the company transitioned to US ownership.
- Users expressed concerns about an updated privacy policy mentioning the collection of data like racial or ethnic origin, citizenship, immigration status, and sexual orientation.
- Despite similar language in older privacy policies, the change in ownership heightened user sensitivity.
- Fears of censorship and political influence have arisen due to TikTok being under the control of US companies like Oracle and Silver Lake.
- Users and content creators are reporting technical problems including poor algorithm performance, issues with video posting, and content display delays.
- Competitor apps such as UpScrolled, Rednote, and Skylight Social have experienced significant growth in downloads.
- Advertisers are advised to monitor the situation, as long-term changes in content diversity or creator sentiment could have a greater impact than short-term uninstalls.