economy
January 11, 2026
Mercedes, BMW ili Audi? Evo ko je zapravo kralj premium tržišta u Nemačkoj
Nemačko tržište automobila i dalje je čvrsto u rukama domaćih proizvođača, a novi podaci jasno pokazuju ko je profitirao, a ko zaostao. Prema zvaničnoj statistici nemačke agencije Kraftfahrt-Bundesamt, Volkswagen je i prošlu godinu završio kao ubedljivo najprodavanija marka, sa čak 560.796 prodatih vozila, što je rast od 4,5 odsto u odnosu na godinu ranije.
TL;DR
- Volkswagen is the best-selling car brand in Germany, with 560,796 units sold, a 4.5% increase from the previous year.
- Mercedes-Benz is the top-selling premium brand and the second best-selling brand overall in Germany, selling 260,415 cars.
- BMW is the second-best selling premium brand, with 253,712 units sold.
- Audi, part of the Volkswagen Group, ranks fifth with 205,862 cars sold, falling behind Skoda.
- Skoda secured fourth place with 226,472 vehicles sold, surpassing Audi.
- Other Volkswagen Group brands like Seat are also well-positioned.
- Opel ranks seventh overall.
- Ford, Hyundai, and Toyota complete the top 10.
- Chinese brands like MG and BYD have small market shares despite high percentage growth.
- Tesla experienced a significant drop in sales and fell to 26th place.
- The German car market is described as conservative, with domestic manufacturers maintaining strong control.
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