tech
March 17, 2026
What Users Really Expect From Mobile Operators Today: Streaming Service Integration Becomes the New Standard
Digital habits of users are changing faster than ever, and with them, expectations from operators are growing. According to research conducted by A1 Serbia and the research agency Aragon, four key factors influence the choice of a mobile operator today: the amount of available mobile internet, additional roaming data, free internet for chat applications - but also the availability of streaming services.
TL;DR
- User expectations from mobile operators are rapidly changing, driven by digital habit shifts.
- Key factors influencing operator choice now include mobile internet volume, roaming data, free chat app data, and streaming service availability.
- Globally, streaming services are integral to households, with a growing percentage of subscriptions activated through operator bundles.
- This indicates a transformation of telecom operators into digital service integrators, moving beyond just providing connectivity.
- A1 Serbia's partnership with Netflix is a strategic move to offer a simplified, integrated digital experience for users.
- Unified service models allow users to manage multiple digital services through a single account and bill.
- A1 Group's integration of Netflix across multiple markets signals a long-term strategy to develop a broader digital ecosystem.
- Investments in infrastructure like optical networks and 5G support stable and high-quality streaming experiences.