tech
February 9, 2026
LUČIĆ REVEALS TELEKOM'S BIG PLANS: America Key Partner, Serbia Enters AI and 5G Future
The General Director of Telekom Srbija announces the launch of a mobile network in the USA, new partnerships with American financial and technological giants, strong development of the 5G network, and support for domestic startups with global potential.

TL;DR
- Telekom Srbija will launch its mobile network in the USA.
- The company is establishing new partnerships with major American financial institutions like Bank of America and Exim Bank, as well as tech giants.
- There's a strategic focus on developing 5G networks across Serbia and expanding into new cities and routes.
- Telekom Srbija will support domestic startups with global potential, particularly in the fields of AI and robotics, aiming to attract Silicon Valley investments.
- The company plans to utilize Serbia's position relative to the EU to attract US investments in Artificial Intelligence.
- Telekom Srbija is strengthening its presence in the German market, where it already operates a mobile network.
- The company is addressing allegations made by a local operator, attributing the dispute to the latter's alleged illegal business practices.
- Telekom Srbija has secured broadcasting rights for the English Premier League on its Arena Sport channels until 2034 under more favorable financial conditions.
- The company is investing in a startup, THT Robotiks, focused on AI-driven robotics for inventory management in supermarkets and potential agricultural applications.