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January 11, 2026
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TL;DR
- The color of fruit netting is a marketing trick to influence our perception of freshness and quality.
- The 'confetti illusion' explains how the surrounding color changes how we see an object.
- Red netting makes oranges appear more orange, riper, and juicier.
- The brain associates red and orange with ripeness and sweetness, leading to a perception of higher quality.
- This tactic is also used for tangerines and grapefruits (red/orange netting) and lemons (yellow) and limes (green) to enhance their natural colors and perceived freshness.
- Retailers intentionally choose packaging colors that make fruits more appealing.
- To avoid being deceived, check fruit for firmness, look for dark spots or mold, and smell for a fresh scent.
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